A Secret
For Making
Your Marketing
Stand Out
Often the best
way to work out how to market
is by looking at what the
best are doing
One of the companies I believe has been at the top of their game for over 60 years is…
Disneyland
Disneyland makes 5 times the profits of Universal Studios; Sea World – and every other park comes way behind
What’s the difference between Disneyland and other theme parks?
Their strategy:
TELL A STORY
For instance, at Disneyland most attractions are hidden around
the corner
At Disneyland there’s no such thing as a roller-coaster
At Disneyland there’s no such thing as a log ride
At Disneyland there’s no such thing as a
spinning ride
So you need to ask yourself:
“What can I learn from this?”
FIRSTLY:
People LOVE stories
SECONDLY:
Before going for the sale, tell a story
One of the most profitable sales letters I ever wrote followed this idea
It made $516,375 in just 6 weeks
The headline read:
“How being 8 ½ months pregnant… struggling to pay the bills… and stressed out to the point of exhaustion – gave me an unfair advantage in making $2,000 every month on the internet from SCRATCH.
Now I can do it again and again anytime I want. And so could you.”
So what kind of story can you create?
“The amazing story of…”
“You’re probably not going to believe this, but…”
“Let me tell you a very interesting story about…”
“How being $73,000 in debt, sleeping on a couch, and suffering horrendous back pain – allowed me to discover the best way for you to…”
The secret is the…
STORY
Brett McFall’s Uncommon View
Brett McFall 